Slipknot

By 2016, 360 video was emerging fast as a medium, and I had already built a foothold in the space with numerous projects. Slipknot, fresh off a national tour, was playing a major concert in Las Vegas and wanted content of their own. The timing and the venue lined up.

Individual 360-degree video profiles of each band member, capturing their distinct personas and energy at close range — putting fans inside each character rather than just in the crowd.

I produced the series and brokered the distribution deal with Vrideo, one of the early leaders in the 360 video platform space.

My team shot on location in Las Vegas around the concert, working up close with the band. The profiles were built from that footage, capturing the raw intensity and mystique that define Slipknot on and off stage.

The series gave fans a visceral, first-person connection to a band most people only ever see from a distance, and Vrideo put it in front of the early 360 audience. As a lifelong heavy metal fan, producing for Slipknot was the rare project where professional work and personal passion were the same thing.