Salesforce Magical Treehouse

In 2022, Salesforce approached us to create an activation that would draw attendees into their booth with visual excitement and give them a memorable takeaway for participating. Everything had to work within Salesforce's disciplined brand guidelines. With mascot characters as beloved as theirs, that read as an opportunity rather than a constraint.

Give the characters a home: a magical treehouse guests could operate themselves, with a physical reward at the end of the interaction. Pull a lever, watch the characters come to life, walk away with something in hand.

I led the design and build, working closely within Salesforce's brand system to translate their iconic mascots into a physical, interactive installation.

Guests pulled one of three levers, each triggering animations in a holographic display that brought the characters to life, performing playful jigs in their enchanted environment. As a reward, the machine dispensed branded stickers featuring logos and character designs. Around the treehouse, glowing LED mushrooms illuminated the space, and smaller holographic displays were embedded as windows offering a peek at the ongoing activity inside the tree. Lush foliage and additional brand characters filled out the surrounding environment, so the whole installation felt alive with movement.

The treehouse was a crowd favorite on the floor, drawing steady traffic to the booth. Playful interactivity, a tangible memento, and brand storytelling — all inside the guidelines.