Galvanized Souls: Pioneering Cinematic Storytelling in Immersive Video

When I founded Springbok in early 2015, our first production was the music video for New Generation by the rock band Galvanized Souls. At the time, the 360-degree video landscape was in its infancy—nearly all existing examples were static, single-view shots with no hard cuts, camera movements, or narrative elements. The medium lacked any implementation of cinematic theory. We set out to change that, aiming not only to create an engaging music video but also to push the boundaries of what immersive video could achieve.

The result was a dynamic visual journey that paid homage to cultural trailblazers, drawing inspiration from artists across the spectrum, from the Beastie Boys to the boy bands of the late ’90s.

At the time, distribution for immersive video was not as accessible as it is today, so we developed a dedicated mobile app to ensure fans could engage with the experience. The release was accompanied by branded merchandise, including a limited-edition vinyl record and a Google Cardboard headset, providing fans with everything they needed to dive into the immersive world we created.

When Google announced the imminent launch of YouTube 360, New Generation was selected as one of a dozen experiences to be part of the platform’s inaugural library. This recognition marked a major milestone for the project and positioned it as a key example of the potential of immersive video.

The music video went on to win numerous industry awards and took on a life of its own, frequently cited at tech and entertainment conferences as a benchmark for innovation in the medium.