Axon Live Webinar: Pioneering Virtual Engagement During the Pandemic

In 2020, as the world adapted to the severe limitations imposed by the pandemic, Axon sought innovative solutions to connect with their audience in the absence of traditional conferences and keynotes. Building on the success of several prior collaborations, my company was tasked with producing a live webinar broadcast to announce Axon’s groundbreaking advancements in virtual reality training.

The project required a creative approach to overcome the production challenges of COVID-19 while maintaining Axon’s distinctive and dynamic branding. Drawing inspiration from their sleek, sci-fi aesthetic, we crafted a visually striking experience that seamlessly blended live-action shoots of Axon’s C-Suite executives with bold, cinematic VFX. These visuals not only captured the futuristic essence of Axon’s mission but also elevated the broadcast into an engaging and polished presentation.

Despite the limitations of the time, the live webinar was a resounding success. It reached the nation’s top law enforcement decision-makers, effectively communicating Axon’s vision for the future of training through immersive technology. This project stands as a testament to the power of adaptability, creativity, and collaboration in delivering impactful results, even under extraordinary circumstances.