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Axon Ecosystem

Project type

Augmented Reality (AR), Physical Build, Activation

Date

2022

Axon, the global leader in first responder technology and equipment, continues to revolutionize public safety through its innovative product ecosystem. Building on a long and collaborative relationship, we partnered with Axon in 2022 to support the announcement of the Axon Ecosystem, a continued evolution of their product integrations, as well as their bold moonshot initiative: an effort to reduce police-related gun violence by 50%.

At the International Association of Chiefs of Police (IACP) 2022 conference, Axon unveiled these groundbreaking initiatives with a visionary booth design inspired by the lunar space theme. Our team brought this concept to life, creating an immersive and interactive experience that showcased the Axon Ecosystem’s capabilities while amplifying the aspirational message of the moonshot initiative.

The centerpiece of the booth was an augmented reality (AR) room where guests could explore the moonshot’s key pillars and the products that supported them. Using iPads, attendees interacted with the space, which came alive through volumetrically captured scenarios and dynamic simulations. This futuristic medium provided a compelling way to engage with Axon’s vision and understand the practical applications of their product suite.

The room also featured holographic displays that showcased high-resolution renders of Axon’s products, creating a visually stunning and cohesive environment that aligned with the event’s lunar theme.

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